SOUTH BAY DIGS | Digital Edition Online

September 21, 2012

DIGS is the premiere luxury real estate lifestyle magazine serving the most affluent neighborhoods in the South Bay and Westside of Los Angeles, California.

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PERSONAL SPACE Q: What is impactful design and how do you create it? For our Special Interior Design | Home Furnishings Edition, South Bay Digs reached out to the local interior design community and asked them to answer the above question: Nadia Elgrably, Nadia Designs in Manhattan Beach I have always felt that "Good Design" is like a" symphony of elements". Those Design elements are our orchestra. Like musical notes- they are personalized to the project, space and our clients needs and desires. To me, for design to have impact it must exceed the following criteria. Appeal- what we see, how it feels, and what emotion it stirs for our senses. Luxurious Details- Whether it is the hardware selected on the cabinet door, the fabric on your favorite chair or the extra roomy shower with all the amenities, luxury surrounds us. Function- The functionality of space is critical. Not only to meet the needs of today, but also to forecast and adapt to future needs, surpassing the mediocre. Spacial Harmony- a room full of showy pieces is best in a museum. Less is more. Responsibility- To meet budget and costs, and to operate on time and to schedule whenever possible. In addition, we need to protect our environment by exercising the option to select from responsible manufacturers, products and builders. Nadia Elgrably | | 310.892.1799 Sarah Barnard, Leed AP, Sarah Barnard Design in Santa Monica Impactful design is the successful melding of visual beauty and exceptional performance. By planning spaces that are functional, comfortable, beautiful and sustainable we can help our clients live healthier, happier lives. Nancy Manning, Hornbeck Design Partners in Redondo Beach Hornbeck Design Partners always works on each project as a unique partnership between the client, the designer and the space. With a clear design objective refined with our clients, we create significant impact using unique and creative combinations of furnishings, color, texture, art and accessories. Sometimes one or more of these elements become dominant, but there must be a sense of balance in a room. Not every piece needs to or should be the "wow" piece. Good design takes a trained editing eye as well as good selection, remembering proportion and context. Impact can be subtle and strong eliciting the desired emotional response. Nancy Manning | | 310.406.1713 Sarah Barnard, LEED AP | | 310.823.7331 Bernadette Capellaro, Cantoni Furniture in Los Angeles There is no secret or trick to effective design. It's a matter of understanding the space and the whims and personality of the client. As the Senior designer at Cantoni furniture in Los Angeles, I meet clients with tastes that vary from the rapper to the real estate developer and everything in between. Our projects run the gamut from designing suites at the W Hotel to helping Justin Bieber pick out the right bed. The key is to understand the client's lifestyle, know the bones of the room and know where to put the emphasis. At Cantoni furniture our motto is "Great design is a way of life." Great design has no secrets or tricks; it's about good listening, experience, and the desire to create a space you could die for! Bernadette Capellaro | Design Consultant | | 323.634.0909 Talia Frederick, Talia Interior Design in Manhattan Beach Impactful design is creating a space that makes a person feel like they are swept away to a personal utopia. Whether it a feeling of being on a luxury vacation or going back to fond memories of the past, that "place" makes one feel happy inside. I create this by listening to what a client really truly wants and implementing a sense of balance and harmony to the space that encompasses all of those things. Talia Frederick | | 310.480.6079 Claudia Edler Kazachinsky, CEK Design, Inc in Redondo Beach "In art school, one of my teachers used to say, "Color always gets the credit, " and it is inherently true ,not just in art, but also in interior design. How do I create an impactful design? In my case by doing the unexpected and assembling different textures and colors; crystal and wicker, tangerine and fuchsia, French baroque and modern. As a believer in the adage form follows function, I play by the rules by spending time interviewing the client before creating layouts and selecting the pieces. I believe in proportion, comfort, light and texture, but in the end color always takes center stage." Claudia Edler Kazachinsky | CEK Design, Inc. | 310.793.8242 64 SOUTHBAYDIGS.COM | 9.21.2012

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