Warren Dow

  • The 3-Step Business Plan

    The 3-Step Business Plan

    Digs.net - Find Your Place | Local Real Estate Happens Here A mega-valuable, dangerously simple, ingenious, user friendly, easy-to-implement, bulletproof breakthrough, 3-step plan that any...

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  • Metrics, Metrics, Everywhere!

    Metrics, Metrics, Everywhere!

    Digs.net - Find Your Place | Local Real Estate Happens Here But do metrics even matter? Which ones? Why? And For Who? Our digitally connected and socially engaged world loves metrics – you can...

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  • The Mainstream

    The Mainstream

    Digs.net - Find Your Place | Local Real Estate Happens Here Are you seeking out the mainstream? The dominant trend? The conventional? The prevailing mass opinion? The post The Mainstream by Warren...

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  • The Accidental Brand

    The Accidental Brand

    Digs.net - Find Your Place | Local Real Estate Happens Here Why does marketing have to be so complex? Because complexity creates demand for marketing information and knowledge. The post The...

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  • Consideration

    Consideration

    Digs.net - Find Your Place | Local Real Estate Happens Here In law, consideration involves a benefit which must be bargained for between the parties and is the essential reason for a party to...

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  • Hidden Costs & Spam. Stop it.

    Digs.net - Find Your Place | Local Real Estate Happens Here The digital, always-on, connected economy we live in today is littered with marketing tactics designed to "beat the system." The first...

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  • Bad Marketing.

    Bad Marketing.

    Digs.net - Find Your Place | Local Real Estate Happens Here There's No Shortage. Confused, opinionated, complex, noisy, fast, fragmented, overbearing, anxious, obnoxious…and totally WRONG! The...

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  • The Best Advice

    The Best Advice

    Digs.net - Find Your Place | Local Real Estate Happens Here Whatever business or industry you’re in, it’s easy to find people giving advice. Too much advice in fact. Too much advice propels the...

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  • Architect | Design | Build 2020

    Architect | Design | Build 2020

    Digs.net - Find Your Place | Local Real Estate Happens Here Our annual year-end Architect | Design | Build edition is a special occasion for DIGS, our marketing partners, our readers and the local...

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  • Generic Terms

    Generic Terms

    Digs.net - Find Your Place | Local Real Estate Happens Here The Merriam-Webster dictionary defines generic as not being or having a particular brand name, and having no particularly distinctive...

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  • Silver Bullets & Butterflies

    Digs.net - Find Your Place • Local Real Estate Happens Here Marketers continue to preach quick fix “silver bullets” and sure-fire tactics that will single-handedly hit the target and create...

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  • 240 Reasons to Be Thankful

    240 Reasons to Be Thankful

    Digs.net - Find Your Place • Local Real Estate Happens Here DIGS officially turned 10 this month, and I’m in awe how fast the time has passed. For me, it can be summed up as 240 reasons to be...

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  • Correlations & Causation

    Digs.net - Find Your Place • Local Real Estate Happens Here In today’s digitally manic marketing ecosystem, a correlation has come to imply causation. The post Correlations & Causation by Warren...

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  • Blimp-vertising

    Blimp-vertising

    Digs.net - Find Your Place • Local Real Estate Happens Here Remember sitting on the beach in summer and seeing those giant blimps advertise high in the sky? Where did they all go? The post...

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  • The Triple A’s—Abundance, Algorithm & Audience

    The Triple A’s—Abundance, Algorithm & Audience

    Digs.net - Find Your Place • Local Real Estate Happens Here Triple-A is the highest level of play in Minor League Baseball in the U.S. Marketing has its own version of Triple-A too and it is...

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  • “Marketing is like”…WTF?

    “Marketing is like”…WTF?

    Digs.net - Find Your Place • Local Real Estate Happens Here Google is perhaps the greatest psychological experiment ever created – I love typing unfinished questions and getting suggestions… The...

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  • Marketing versus Advertising

    Marketing versus Advertising

    Digs.net - Find Your Place ≫ Local Real Estate Happens Here. The all-mighty marketing buzzards often draw a clear and concise distinctions between what constitutes “marketing” versus...

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  • Essentialism, Business & the ‘D-word’

    Essentialism, Business & the ‘D-word’

    Digs.net - Find Your Place ≫ Local Real Estate Happens Here. In Essentialism, Greg McKeown challenges the core assumption of 'we can have it all' and 'I have to do everything' and replaces it with...

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  • A Renaissance in Real Estate?

    A Renaissance in Real Estate?

    Digs.net - Find Your Place ≫ Local Real Estate Happens Here. Perception and reality have been forever changed in 2020 as almost every facet of life has been altered in one way or another. Where...

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  • “The Answer is…”—Asking the Right Questions

    “The Answer is…”—Asking the Right Questions

    Digs.net - Find Your Place ≫ Local Real Estate Happens Here. Answers. They’re Everywhere. Everyone Has One. Everyone Needs One. But what are the questions? When I started in… The post “The Answer...

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