5.3.2019 | DIGS.NET 33
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P R O F I L E | U N L I K E LY F LO R I S T
The industria l-chic warehouse studio of a homegrow n brand blooms as a renta l space in Venice.
A N U R B A N A R R A N G E M E N T
W R I T T E N B Y J E N N T H O R N T O N
PHOTOGRAPHS:
COURTESY
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CHU
From a decades-old V W van, aspiring actor Spencer Falls pulled up curbside on Abbott Kinney to sell a few flowers. More
impulse than business at the time, "e whole idea was a bit of a laugh, really," he says, confessing no real intention to start a
brand. Falls was between jobs and thought of a hustle to "make a little money" and "fulfill a creative void." Not only a son of
New Zealand, but of an orchardist and fine artist as well, Falls didn't lack for experience or clients. He rolled on and today is
the founding artist of growing brand, e Unlikely Florist.
