SOUTH BAY DIGS | Digital Edition Online

January 24, 2020

DIGS is the premiere luxury real estate lifestyle magazine serving the most affluent neighborhoods in the South Bay and Westside of Los Angeles, California.

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34 DIGS.NET | 1.24.2020 P R O F I L E | D E S I G N E R S T O W AT C H A R C H I T E C T U R E + D E S I G N Egg Collective The all-female founders of the emerging East Coast design firm bring material sense to their principle-driven practice. For the founders of design firm Egg Collective—Crystal Ellis, Hillary Petrie and Stephanie Beamer—it started with friendship, and a mutual passion for designing and creating. The tenets of the business when it began in 2011 are its tenets today, but the vision has evolved. Egg Collective's focus on collaboration and consistent engagement has provisioned the rich rewards of a design practice on the rise, evidenced by accolades including Best New Designer at ICFF, a nod from Martha Stewart's American Made Honors, and a gleaming new flagship in a historic building in New York City. The trio channeled their background in architecture to transform the environment into one that reflects their aesthetic, down to the custom hardware in mirror polished solid stainless steel. Also featuring a custom-designed polished stainless steel reception desk, thick curving walls and honed limestone floors with custom carpets, the showroom is a showcase for the materiality—wood, glass, stone, metal and leather— that has come to define the nature- and art-influenced design firm. One sees a great case for Egg Collective as an Old World guild, but in a New World way. Its network of fabricators has expertise in materials like metal, stone, and glass to help Ellis, Petrie and Beamer execute their ideas at the highest level of craft. They also support other creatives, and use their showroom for a curated series of art exhibitions in the hopes of "sharing a unique language that is both contemporary and timeless." In setting out to establish what they call "the antithesis of the disposal design model," Egg Collective is now a reflection of everything it creates—made to last. eggcollective.com The trio channeled their background in architecture to transform the environment into one that reflects their aesthetic, down to the custom hardware in mirror polished solid stainless steel. PHOTOGRAPHS : COURTESY OF MATTHEW WILLIAMS

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