54 DIGS.NET
| 10.16.2020
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P R O F I L E | S E R E N A D U G A N
PHOTOGRAPHS:
COURTESY
OF
LAURIE
FRANKEL
S
erena Dugan is of two minds—curious and
creative. The onetime psychology student
turned co-founder of beloved lifestyle
brand Serena & Lily expresses her near innate
understanding of the power of one's atmosphere to
alter perspective, shape mood and stimulate through
her eponymous solo practice, Serena Dugan Studio,
a space created in the spirit of Virginia Woolf's "A
Room of One's Own."
Dugan launched the studio two years ago to
primarily paint works of rich gestural depth. With the
bay right outside her window, inspiration is never
far, but Dugan has a fondness for faraway places
and draws on these references to inform her work.
From South Africa ("all spirit and richness of craft")
and Copenhagen ("a visual palette cleanser and a
shock of retail ingenuity) to Morocco ("a cacophony
of sensory dazzle") and Paris ("refinement but with a
W R I T T E N B Y J E N N T H O R N T O N
Artist and textile designer Serena Dugan
sets up shop with an inspiration-rich atelier
on the Sausalito waterfront.
SPACE to CREATE
(CLOCKWISE FROM LEFT) INSIDE SERENA DUGAN STUDIO; "SEAWALL" (WORKS ON
PAPER); DUGAN-DESIGNED TEXTILES; PORTRAIT OF SERENA DUGAN; "REFLECTION
CANYON" AND "ORCHESTRA" (ALSO WORKS ON PAPER).