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26 DIGS.NET | 5.28.2021 MAY 28, 2021 | ISSUE 254 TO OUR READERS South Bay DIGS welcomes your feedback and encourages reader response to our editorial features. Please send your letters to the Publisher at 722 1st Street, Unit D, Hermosa Beach, California, 90254 or via email to WDOW@southbaydigs.com. Please include your name and contact information. Letters may be published and we reserve the right to edit. ADVERTISING For inquiries, please contact Publisher Warren Dow at 310.373.0142. EDITORIAL For editorial inquiries, please email Editorial@SouthBayDIGS.com On The Cover FIND YOUR PLACE. MAY 28, 2021 DIGS.NET PRESENTED BY DAVE FRATELLO EDGE REAL ESTATE AGENCY FEATURE ON PAGE 66 INSIDE INDOOR-OUTDOOR LIVING DESERT DESTINATIONS NATURAL RHYTHM GETAWAY FOR EVERY DAY SB DIGS Cover_5.28.indd 1 SB DIGS Cover_5.28.indd 1 5/25/21 4:04 PM 5/25/21 4:04 PM PRESENTED BY DAVE FRATELLO OF EDGE REAL ESTATE AGENCY LIST PRICE: $3,649,000 FEATURED ON PAGE 66 722 1st Street, Unit D, Hermosa Beach, California, 90254 Office: 310.373.0142 South Bay Digs Magazine is published every other Friday by m3 Media, LLC. Reproduction in any form or by any means is strictly prohibited without the prior written consent from m3 Media LLC. The Publisher and advertisers are not responsible or liable for misinformation, misprints, or typographical errors. All advertised properties are subject to prior sale or withdrawal without notice. Real estate advertised in this publication is subject to the Federal Fair Housing Act. M3 Media will not knowingly accept any advertising for real estate which is in violation of the law. All persons are hereby informed that all dwellings advertised are available on an equal opportunity basis. Any and all submissions to this publication become the property of m3 Media, LLC and may be used in any media. CREATIVE SERVICES & AD DESIGN/ORIGINAL ARTWORK PROVIDED EXCLUSIVELY BY SOUTH BAY DIGS. © 2021 Micro Market Media, LLC. All rights reserved. Publisher Editorial Director Marketing Director Business Development Director Digital Media Director Video Editor Senior Graphic Designer Graphic Designer Contributing Writers Senior Staff Photographer Warren J. Dow Amy Adams Kyle Coats Bud Moore Kieron McKay Matt Polizzi Tommy Bruno Jim Alba Jenn Thornton Constance Dunn Karine Monié Joclene Davey Abigail Stone Paul Jonason CO N N E C T W I T H U S Listen & subscribe on iTunes, digs.net or your favorite podcast provider. The Titans of Real Estate INFLUENCERS PODCAST .net S O U T H B A Y History Tidbits DRE#: 01368971 Maureen Megowan 310.541.6416 mdmegowan@gmail.com MALAGA COVE PLAZA The original master plan for the Palos Verdes Project, which now includes the City of Palos Verdes Estates, envisioned three major business centers in Malaga Cove, Valmonte, and Lunada Bay, with minor business centers in Margate, Miraleste, and Montemalaga. Malaga Cove Plaza was the first of those constructed. The Original Conceptual Design of Malaga Cove Plaza was done by Webber, Stanton and Spaulding, Architects, who designed the first two buildings constructed in the mid 1920's. Construction of the first commercial building in Malaga Cove began in 1924, and was completed in Sept. 1925. The building, commonly referred to as The Gardiner Building", named after its owner W.W. Gardiner, was also named "Casa Primera" by the Homes Association in keeping with the Spanish theme of naming of streets, plazas, etc. The Gardner building was the site of the first classrooms in the community on the upper floor and had a grocery market, post office, library, interior design shop and Bruce drug store on the first floor. The second building constructed, completed in 1929, was built at the east end of the Plaza, and was known first as the Alpha Syndicate Building and later as Casa del Portal. This building included the archway constructed over Via Chico. The next building constructed on the Plaza was built next to the archway in 1950. The General Store was then built at the far corner of the Plaza in 1952 by Walter Davis, and continues today as the Malaga Cove Market. The other 3 buildings between these two were constructed between 1957 and 1962, with the one built next to the market, known as the Barnett building, originally constructed as a medical office building by Dr. McFarlane. The building next to the Gardiner Building, currently the location of the Malaga Cove office of Remax, was not constructed until 1961 by Howard Towle. The Plaza was renovated in 1996 with trees planted in the middle, led by the efforts of Morynne Morley. One other significant landmark in Palos Verdes Estates is the Neptune fountain, located in the central plaza of Malaga Cove Plaza. This fountain, incorporating a statue of Neptune, the Roman god known as the King of the Sea, was installed in 1930. The fountain is a replica of the great bronze fountain of Neptune in Bologna,Italy. This marble replica was brought to the United States by art collector Aldopho diSegni, and the replica was thought to be nearly one hundred years old and had been obtained from the courtyard of an old villa north of Venice. After almost 40 years, the original statue finally crumbled, and was replaced in 1969. Supposedly, the original city planner Cheney, after the original statue was installed in 1930, replied to a group of ladies who hinted shyly that they didn't like the fountain, undoubtedly because the mermaids on the pedestal were emitting water from their breasts, said "But ladies, we couldn't afford milk!" The above is an excerpt from my book "Historic Tales of Palos Verdes and the South Bay". For more info see http://www.southbayhistory.com.