36 DIGS.NET
| 6.25.2021
months at a time. From our research, we know that [eight] out
of 10 people globally experienced their homes as a sanctuary.
Practically overnight, homes transformed into offi ces, schools,
gyms, playgrounds and social spaces. We also know that people
want to live healthier and more sustainably but struggle to do so.
They are looking for affordable solutions to clean air, clean water,
minimizing waste and saving energy. IKEA has a big role to play
here. We want to make healthy and sustainable living the default
option—offering affordable and desirable products and solutions
to the many people."
A few months ago, the team launched a new initiative, which
consisted of showing how "no matter what size space you have,
you can live healthy and sustainably," says IKEA U.S. Sustain-
ability Manager Jennifer Keesson. This is how the IKEA tiny home
was born. Launched in October 2020 in collaboration with Vox
Creative, the online, two-month campaign showcased how to
create a tiny space of only 187 square feet that is all at once
stylish, affordable and sustainable, and how small choices at
home can have a big impact on the world.
The exterior of the house, which is built on a fl atbed trailer, is
painted a dark tone; the interior features a neutral color palette to
make the space feel larger. Mostly white and wood was added to
a few touches of black and some graphic patterns. The kitchen,
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P R O F I L E | I K E A T I N Y H O U S E
