22 DIGS.NET
| 8.26.22
Bob Dylan released this song in 1964 and it still serves
well in these times of change.
Here are the lyrics for the opening verse:
Come gather 'round people
Wherever you roam
And admit that the waters
Around you have grown
And accept it that soon
You'll be drenched to the bone
If your time to you is worth savin'
And you better start swimmin'
Or you'll sink like a stone
For the times they are a-changin'
The Times are a-changin' for DIGS too, as you may have
noticed with the new size of our magazine that you're
holding in your hands or reading online.
You may have heard of that 'ole investing mantra…" Don't
Fight the Fed" …
… it's a cautionary tale suggesting that it's better to align
your investments with the current monetary policies of
the Fed rather than "fight" against them.
Or HG Wells famous line…
"Adapt or perish, now as ever, is nature's inexorable
imperative."
Or this one from Confucius…
"Only the wisest and stupidest of men never change."
Well, my fine friends, change is upon us.
The impetus – inflation.
That nasty 9-letter word wreaks havoc on the meek
and mightiest alike – including us media folks who dare
continue this analog dance in an overly digital world!
It's no secret, inflation is here and prices for just about
everything are on the rise – in fact inflation just hit a
record 41-year high.
The implications have been both vast and economically
profound (in a destructive manner) in the printing world,
as pricing continues to escalate across the entire supply
chain to produce DIGS magazine, (i.e., prices have soared
for paper, distribution, fuel surcharges, etc.)
P U B L I S H E R ' S M U S E
So, we had a choice to make:
1. Pass along insanely high price
increases to our much-valued long-time advertising
partners who have supported us through "thick and thin"
all these years, or…
2. Reduce the size of our publication from its original
oversized tabloid size to a more standard size book and
call it even.
It was a simple choice and allows us to accomplish 3 very
important things:
1. Allows us to avoid passing along crazy high price
increases to our advertisers.
2. Allows us to significantly reduce our carbon
footprint by consuming less paper and ink and more
environmentally friendly.
3. Positions us for long-term sustainability if prices
continue to increase, which by every measure, appear to
be the case moving forward.
Other than the size change, nothing else changes with
DIGS – we'll still be the leading real estate media brand
locally and the go-to resource for real estate in the
communities we serve.
Did you know?...
… on October 7th of this year we'll be celebrating our 12-
year anniversary of DIGS, which is just amazing!
We remain eternally grateful, humble, and thankful for
having had the privilege of serving you all these years, and
look forward to the future, and whatever changes time
brings.
Committed, in your service ~
Warren J Dow
Publisher
wdow@Southbaydigs.com
310.373.0142
PS: Stay enlightened, informed, and unruly -
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The Times They Are A-Changin'
