SOUTH BAY DIGS | Digital Edition Online

August 25, 2023

DIGS is the premiere luxury real estate lifestyle magazine serving the most affluent neighborhoods in the South Bay and Westside of Los Angeles, California.

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A R C H I T E C T U R E + D E S I G N J O U R N E Y S | T H E G E O R G I A N T Fettle. "The end results present a gleaming celebration of the building's rich history with sensitive yet striking design elements." Adorned with peach hibiscus and vibrant foliage designed and procured by Rolling Greens, the Sunset Terrace is furnished with arched, gold mohair banquettes and custom dining chairs wrapped in a custom-designed pink art-deco patterned fabric. The original floor was recolored in off-white and emerald green, bringing together all the elements that truly enable guests to enjoy the Santa Monica breeze. Above this outdoor area, the new brass framed neon sign manufactured by Tyko Sign Group was inspired by the hotel's original sign from the 1930s and serves an ode to the past. he eye-catching eight-story turquoise art deco façade welcomes visitors to discover the different areas of this hotel origi- nally built in 1933 and designed by architect M. Eugene Durfee. The Georgian's storied history names Char- lie Chaplin, Clark Gable and Marilyn Monroe among its regular guests, offering visitors a glimpse of old Hollywood while overlooking the California coastline. Hoteliers Jon Blanchard and Nicolo Rusconi of BLVD Hospitality launched a full resto- ration that was led by Fettle Design and completed just a few months ago. "The brief for The Georgian was very simple: to restore the building to its former and deserved glory, not necessarily by going back in time but more so by understanding how an art deco building right on the shore- line in Santa Monica would look and feel in a modern hospitality landscape," says Tom Parker, co-founder and creative director at 44 DIGS.NET | 8.25.23

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