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P R O F I L E | S TA G E D T O S E L L H O M E
J
ason Saft has mastered the art of
creating the "wow" effect. Case in
point: This Italianate brownstone in
Brooklyn built in 1853 underwent
a metamorphosis in just a few
hours, with colors and patterns introduced
throughout.
"Timing was clearly the biggest challenge,"
confesses Saft, who leads the company
Staged to Sell Home. "I had spent about
30 minutes walking the house a few months
back when it was fully occupied. The owner
was in the space for another month and
then some clean up was done after her
belongings were removed. About four
days before the install was the first time I
had been in the house since the initial walk-
through."
Despite the extremely short time frame,
Saft was able to envision the overall style
and type of furniture and art he wanted to
feature. He packed about 30 pieces to play
with; as each went up, he rearranged the
others around it.
"I spent about two hours figuring out the art
and we finished the project in four hours
total," he remembers.
The color palette came from three main
themes, starting with the emerald tiles in
the entry and kitchen, as well as the location
of the house in the Fort Greene Historic
District. Saft also wanted to create a space
that would feel alive, rather than favoring
soft neutrals. The result is a mix-and-match
of forest green complemented by gold and
yellow touches in a playful atmosphere with
a baroque-inspired aesthetic.
26 DIGS.NET
| 11.3.23
