M
A
R
K
E
T
S P O T L I G H T | B E A C H C I T Y C A P I TA L
Interestingly, Muller's background includes
studying architecture while simultaneously studying
development while a student at USC. From there
he worked for large institutional development
companies before starting his own firm about a
decade ago—yet he always remains hyperconscious
of the transformative power of design, so at Catalina
Village he carefully shaped its look, feel and lifestyle.
"ere's coastal plantation architecture," Muller says
of the development. "with sprinkles of contemporary
elements."
Nods to local history will co-exist alongside the
development's new amenities. "We were able to figure
out a way to preserve the primary historical resources
onsite," says the developer. A former blacksmith shop,
a stop along the Red Car streetcar route back in the
day, will be re- imagined as a spacious tasting room.
Linked via a fresh-air courtyard will be coffee and
breakfast spot, housed in yet another longstanding
building. Finally, a century-old Masonic Temple
that also served as a post office will be transformed
into new residences. "I've done more architecture as a
developer than I did as an architect," Muller chuckles.
On Catalina Avenue the developers found an ideal
address, a couple of blocks west of PCH and about
two miles from the shops and eateries of Riviera
Village. Schools are nearby and the street alongside
the new development is wide and lined with palm
trees. Steps away is a sprawling green park that winds
along the water. "It's a build-to-hold, generational
project," says Muller, describing how his firm plans
continued ownership of Catalina Village, rather than
selling it after completion.
e project is still open to investors and currently
in its Phase 2 stage, consisting of construction
documentation and preparing for site remediation
ahead of breaking ground. Environmental cleanup
is needed on the site before construction can
begin, which is scheduled to start next March and
estimated to last 20 months. Once complete, Catalina
Village will join a larger reset of the Redondo
PHOT OGR APHS COURTES Y OF BE ACH CIT Y C APITAL
Beach waterfront region that includes a proposed
$300-million project currently under entitlement
review (e Waterfront), and the future development
of the now-defunct AES power plant.
Bright and new, teeming with community and
places to gather, the vision of this development and
its contemporary feel heralds the next chapter of this
special corner of Redondo Beach. "It 's an impact
investment," Muller says of Catalina Village. "A
project that celebrates a high quality of life."
beachcitycapital.com/project/catalina/
Jason Muller, Founder of Beach City Capital
Jason@BeachCityCapital.com
(310)245-4419
2.23.24 | DIGS.NET 49