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P R O F I L E | J A S O N S A F T
A
base of neutrals with pops of
color
"When designing and styling a
rental home it's important to factor
in the demographics of your audience
and craft something that connect to them,
which can often be broad. I advise to
stick with a light, neutral foundation (ivory,
beige, taupe, white, warm grays) and then
populate the space with color through less
permanent/dominant means like smaller
upholstered items (such as throw pillows,
dining chairs or blankets) as well as florals
and artworks. Too much color can be
overstimulating, so best to play it safe with
a crowd-pleasing foundation and then use
smaller accents."
Durability and multifunctionality
"I always shy away from buying sets as they
make a space look like a bland furniture
showroom. Instead, I like to pair similar
styles with different textures and tones to
create something that feels collected, yet
cohesive. The materials should be durable,
multipurpose and easy to coordinate.
I always make sure to bring in natural
elements (wood, stone, greenery) to create
a sense of life."
The right design for a wide audience
"When designing any project, it's important
to understand who your audience is and
then create something that speaks to them
without alienating outliers. I find that as a
general rule of thumb, if you work with
largely modern/contemporary pieces
mixed with 20 to 30% vintage and another
10 to 20% unknown/up-and-coming type
of art, sculptures and furniture, you can
create a space that appeals to a wide
audience yet has a distinct and memorable
viewpoint."
Location, location, location
"The golden rule in real estate is location,
location, location and that greatly impacts
all decisions when designing, styling and
even building a residential dwelling. It's
always important to understand who
P H O T O : S H A N N O N D U P R E / D D R E P S
28 DIGS.NET
| 3.22.24
