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P R O F I L E | J A S O N S A F T
you are marketing to and what their
preferences/style are. I always recommend
touring competitive sets to ensure you
have a solid working foundation of the
market as a whole."
3 small design changes with big impact
- "No matter what price point you are at,
space is always an issue. I'm a huge
proponent of utilizing mirrors to enhance
the perceived size of space as it reflects the
view into different vantage points."
- "I often use artwork that has depth and
dimension, especially in small spaces."
- "Modular furniture that can be moved
around and reconfigured to fit different
rooms and spaces is a great way to double
up on the usage/functionality without
having to buy additional pieces."
3 tips to make a home feel more
luxurious through styling
- "Shop your own home. I'm not one who
feels the need to go to a big box store
to buy something like a garbage can
for a bathroom when I have a vintage
champagne bucket that I love but rarely
use, that can serve the exact same need
and look stylish."
- "Group accessories in three and
balance height, depth and width to
create vignettes. If each are at different
dimensions, you achieve a 'skyline'
grouping.'"
- "Fresh florals are always a great way to
elevate the feeling of a home, especially in
the winter. I often will clip branches from
trees in our yard or even buy grocery store
florals and group them in special antique
vessels to give inexpensive florals a lux
touch — and it allows you to appreciate
something that often lives in the back of
a cabinet."
The 2 biggest challenges when styling
a home
- "Coming to terms with the fact that
you don't live in a magazine spread/
social media brand campaign. Everyone
I talk with wants their homes to look
just like show spaces online, but that's
not realistic. So much of what we do
editorially is art directed and manipulated
into compositions that don't really work for
everyday living."
- "Working with and understanding how and
what to budget for. Everyone should have a
budget and determine your big-ticket items
and what to spend less on. For example,
if you have a very active house with lots of
kids and pets, you may not want to buy an
expensive rug as it will get dirty and used.
Perhaps that budget is best put toward a
playroom and investing in a piece that as a
parent you use and enjoy as your own, like
a well-made bed that will last decades and
always look timeless."
T O P P H O T O : S H A N N O N D U P R E / D D R E P S , B O T T O M P H O T O : H A Y L E Y E L L E N D A Y / D D R E P S
30 DIGS.NET
| 3.22.24
