48 DIGS.NET
| 4.18.25
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P R O F I L E | G W Y N E T H PA LT R O W | V I A C L O V E R
executed. Despite the East Coast/French
brief, I also wanted to honor the Bay
Area's authenticity and keep the design
connected to the local Northwestern
surroundings."
Branching off of the main entrance of
the 1,200-square-foot store, the four
sections are dedicated to G. Label
clothing (Goop's own brand), beauty,
home and spa. "We highlighted the
beauty section as its own isolated space,
which was intentionally designed to pull
the customer toward its center, creating
a calming and familiar feel that we hope
sets the tone for the entire experience,"
describes Taylor. Charming and elegant,
the whole space makes you want to
indulge.
https://www.viaclover.com/home
through the use of several rounded
elements, such as the lobby table and
arches in the doors and mirrors. As
a nod to New York, the design team
introduced wood trims, moldings and the
casework; the rattan door back shelving
unit perfectly complements the wood
floors. Meanwhile, the subway tile wall,
travertine counter, floor tiles, and walnut
rounded doors and lighting add a French
touch.
"I aimed to maintain a warm '70s vibe,
reflecting Marin's history and my
memories of family and friends' visits
up north, where spaces were filled with
ferns and wood," explains Taylor. "I
really like Rob [Moffitt]'s creations from
Hausplant, which blend modernity with
a nostalgic feel — raw and quickly
