Going in, Blu Homes expected their typical buyers to be younger, tech savvy couples who were already versed in
prefabricated homes. While the desire for a smart and green home are on point, the company soon realized that their
best customers are over-55 couples who want to downsize into a home that represents their values.
"We think one big reason for this is that these more experienced couples have had a few homes under their belt,
and have oftentimes built a custom home or done a major renovation," said Mark Gu, Marketing Director at Blu
Homes. "They've learned hard lessons from these past experiences, and so they instinctually get the value of buying
a premium prefab home."
Blu expects that this demographic will continue to be a core part of their market moving forward, but recognizes an
uptick from another segment as well.
"Younger folks, especially those in Silicon Valley and San Francisco, oftentimes work at companies like Tesla, Apple,
Google, and Facebook – who not only pride themselves on using the latest technology, but also on providing a
great customer experience," Gu said. "To buy a Tesla, you can simply go online, design your car, and reserve it with
a credit card. We are making that possible for buying a custom premium prefab home [and] I think that simplicity is
something we can all appreciate."
To meet the expectations of an increasingly tech-savvy and environmentally conscious society, Blu has chosen to
make smart homes the rule, not the exception. Included in their newly launched 2015 product line is an iPad®-based
home automation system, which allows homeowners to remotely control lights, temperature, security cameras,
media systems, and irrigation. The green aspects of the home automation system are amplified by two levels of
insulation that reduce energy use and lower carbon footprints.
